Trademarks

[Blueobelisk]

This isn't really a question or a patent thing, but it's kind of correlated since trademarks fall under the USTPO's jurisdiction.

Apparently Candy Crush Saga (mobile app game) filed a trademark for the word "candy" and they just won it. What........................Not sure how that's possible.

Oh and I don't just mean they reserved the word for phone apps, but its for basically everything.

Personally the game isn't even that good. I downloaded it once to see the hype (because they advertise like crazy for it) and it wasn't fun. (I'm afraid to say anything too negative.) I guess they have some pro lawyers.

Just wanted to share this ridiculous thing lol. (I'm about to go trademark the word "the." Watch out, everyone.)

[Brad]

Thats crazy!  Here is an expert from the article:

Interactive entertainment company King.com has successfully trademarked the word "candy" as it pertains to apps, video games, computer software, clothing, e-books, and even baby monitors, according to its U.S. federal trademark registration.

The trademark request, first filed Feb. 6, 2013, was quietly approved for publication last week by the United States Patent and Trademark Office. Competitors have a 30-day window to oppose the trademark according to the USPTO, but King has already cracked down on at least one developer.

[Mosser]

Can this ever be reversed or is the word "candy" essentially theirs when it comes to what's in the description there?